Skills

Technology and Marketing Experience and Skills

Valid CSS! Custom “Hard” Coding (NOT using WYSIWYG editor) and Design:

  • Xhtml 1.0 Transitional
  • html 5.0 (and prior versions)
  • CSS 2 / 3
  • WordPress – install / customize / maintain
  • Strive for W3C code compliant pages where ever possible
  • Photoshop for graphics – use your existing logo or create something new
Valid XHTML 1.0 Transitional Integration of Pre-existing Elements:

  • Javascript
  • Flash
  • PHP
  • Perl / CGI
  • Others as needed
Installation – Customization of Existing Technologies:

  • JAlbum online photo gallery
  • PayPal shopping cart integration
  • WordPress blog software
  • Ability to learn others quickly
Host Company / Domain Registration / Back-end Familiarity:

  • Blogspot / Blogger
  • CPanel
  • GoDaddy (and domain registration)
  • Enom
  • Facebook
  • MySpace
  • LinkedIn
  • Network Solutions
  • Total Choice Hosting (and domain registration)
  • Uplink Earth
  • Verio
  • Yahoo
  • Others as necessary: most have (or should have) similar functioning—each calls it something unique.
Consulting / Training:

  • Resolve domain and hosting issues
  • Able to research existing technologies and delineate pros and cons for your needs
  • Provide information on how to do-it-yourself, when applicable
  • Can write concise step-by-step instructions
Marketing / Promotion:

  • Search engine optimization (SEO) methods familiarity / skills
  • Knowledge of tips and methods for increasing site visibility
  • Able to write for wide range of uses / audiences / applications
  • Can develop and / or implement marketing plan – for any budget
  • TV Production / Speech Communications major in college
  • Two years advertising agency experience as account coordinator
  • 15+ years experience print / web marketing of books, websites, and people
Other:

  • Quick learner – often, instant comprehension
  • Ability to anticipate clients needs and head off problems
  • Good listener – can understand what is client trying to communicate
  • Thorough reader – can comprehend unintelligible instructions
  • Detail oriented – but can see big picture as well
  • Aware – stays abreast of current trends and standards